The Value of a Yard Sign

 At a recent meeting of local investors, the question was raised, "should we use a yard sign even if we only plan to wholesale the property?"

I have very strong opinions about yard signs.

Yes - you should use signs at every opportunity.We have an addendum that we give to sellers that gives us permission to start marketing once we have a signed contract. By signing the addendum, they give us permission to put a lock on the door and a yard sign, as well as to show the property at pre-approved times. Of course, they don't always sign, and if they don't, we respect that. However, when they sign, we'll jump right into it. Because neighbors see our signs, they often call to say "can you buy my house too?Grades often create immediate feedback.

3. When we do rehabilitation, we immediately put a sign in the yard with the rider "Coming Soon". Neighbors are excited to know that the house is being renovated and often has buyers again. Additionally, people who drive in the area do so because they are interested in the area or because they work nearby. A yard sign may be the only way they know your home is for sale.

4. Signs protect your property. Neighbors call when they see something suspicious happening: "the lights are left on at your house", "water is leaking from your house" (yes, we received this call..), "a tree fell on your house", etc. Naturally, it it's not always bad news,but you get the idea.

5. Rapidly rising and falling signs - because your property is selling quickly - attract those who are thinking of selling their own home.

6. Plus, I've been saying for years that we prefer to rent properties using yard signs. Don't underestimate this inexpensive way to get your name and number out there.

If you check out more than one in a certain area at the same time, it has an additional impact. Just like real estate agents become famous in a certain area, so can you! Signs play a big role in this recognition.

Do you issue stamps? You should.

Signs, signs, signs everywhere!!!

**Note - the photo above was taken last week at the property we are renovating. We accepted a full price offer on the property about 5 days before completion because the buyer wanted something in the neighborhood and didn't want to miss out. Thank God for this sign